adi arifin

A year ago you had to wait days if not weeks to see your content indexed by Google. Now many web pages are indexed in 5-10 minutes. However, bear in mind that it does not mean that you will get your website get to the first page within that small fraction of time. Indeed, it is getting harder and taking more time … every day.

In late 1999 I led SEO team for an online marketing firm in Frankfurt. It is at its very early inception that made it so hard to explain what we were doing to fellow young European professionals we met at the bars. Just imagine how did I explain the same to my Dad back home. Our experience was we had to wait in average to get search engines, we focused on Google (de) and tigersuche.

Early 2000 we were used to listening something called “Google dance” which roughly happen every 3-4 months when Google cascade update to their index into all of their worldwide servers. Back in 2003, SEO practitioners were shocked with “Update Fritz”, Google changed their update mechanism from monthly bactch into incremental, which meant it updates fraction of its index every day.

Now some people have hard evidence that Google updates its index in a less-than-an-hour fraction. I do not have those amazing experience. Last week I had a big complain from my big boss telling that he found our website indexed in Google with embarrassing “suspended” page. I realize that our website was down for about a day for some reasons, but it was only a few days back. Soothing him I told that it normally will re-index and thus give our real page back in 7-10 days.

Amazingly I had the real page back into Google index just the next day. It was exactly the time when I started researching to find out how quick is Google updates its index. Following are some to notice:

1. Evident #1.
2. Evident #2.
3. Evident #3.
4. Evident #4.
5. Evident #5.

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