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The long awaited book has just finally arrived from its long way journey. Landing Page Optimization by Tim Ash is actually has no direct relation to SEO, however it is definitely no less important. For those in SEO track, it ensures that your successful SEO efforts achieved by wasting a lot of energy, brain, time, and probably money pays off. For those in PPC track, it guarantees reasonable return on your expensive PPC bills. How much money are you loosing because of poor landing page design?

In many cases we get confused of knowing that we have achieved high Search Engine ranking for popular keywords, we found our web statistic showing a lot of coming visitors, but we do not get reasonable amount of sales. You have invested so much in expensive graphic designer for visually appealing website, SEO specialist to help you achieve Search Engine’s top board, webmaster to keep up the website, state-of-the-art server to ensure zero down time, and online marketer to keep the whole thing in the right shape. What the heck are those visitors doing in our website? Why do they just drop by and immediately walk away?

This book talks about optimizing landing pages to turbo-charge your profit by higher conversion rate, the visitors which translated themselves into actual sales. The bottom lines which needs to be improved in your landing pages to make them effective salespersons, including:

Identify mission critical parts of the website and their true economic value.
Define important visitor classes and key conversion tasks.
Gain insight on customer decision-making and make the pages friction-free.
Uncover problems with your page and decide which elements to update and test.
Understand the power and limitations of common optimization approaches.
Develop an action plan and get buy-in from all key players.
Avoid common real-world pitfalls that can sabotage pipelining sales.

The author Tim Ash is a highly respected expert in landing page optimization fields. He is the president of SiteTuners.com, the company focusing itself in in improving conversion rate of websites landing pages through sophisticated scientific testings. His high caliber clients include American Express, Sony Music, Honda America, Comp USA, Universal Studios, amd BF Goodrich. He has spoken in international industry events like Search Engine Strategies, The Affiliate Summit, and Internet World.

I have pre-ordered this book since it was listed by Amazon, a few months prior its publication. With no delay form its publication date, I got notification from Amazon that the book is shipped as ordered. What a fantastic system they have. Unfortunately after enjoying few shipment from its European warehouse in Germany allowing orders arrived in about 2-3 weeks, this time I had to wait a few days over one month. Speedy respond to my complain was because the book was just published in US and they did not have shipped it to stock their German warehouse, the book was shipped from their main warehouse in US.

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