Pattaya Real Estate
I have been more than a year coaching this website. It was actually a test as we are having a difficulty in getting a subset dedicated for Pattaya from a pan Asian real estate website. So in a way, the main page of the website of pattayarealestate.com was identical to exotiqrealestate.com/pattaya/.
I was fully aware about the problem of duplicate content so we tweaked as the website as much as possible to make it different, including rewriting content of its important pages including the homepage. At the end, the only similar pages were detail page of each property we feature. And even at this level we tweaked layout to make it different in text-stream reading.
Unfortunately the result was far below satisfactory. So far in my record, it has never fallen into sandbox. It steadily floating but ended up somewhere between then 5th and 3rd pages. Continuous effort did not really help. I tried to stop the effort for certain period of time and quite interestingly it did not soak down. So I was loosing any reasonable explanation for the situation.
The website owners with a crowd of opinions flying around their head were blaming for potential duplicate content problem and demanded to shut it down before negatively affecting the main website. But I defended behind the fact that if there was one to get penalized, it should be the younger one, the one who copied the content, not the older and considered as the source. Secondly, if it was penalized, it should be by far lower.
So after the “diet” period I put back the effort at its original pace, and in early 2010 I saw it on the first page of Google’s search engine result page (SERP) for the main targeted keyword of Pattaya real estate. What a nice new year gift, and to me it was a lot more than just ranking, it prove that my theory and my strategy were correct. As an SEO and online marketing professional, those were even more important than just rankings. Hope it sustains.
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