Category Archives for Business
Selling the Invisible
The book drew my attention by its title. I completely realized that selling physical products that consumers can see, touch, even try has been always a challenging job. Selling something invisible was therefore absolutely a lot harder as all you … Continue reading
What Would Steve Jobs Do?
I spotted the book featured in Amazon months before it came to the market and instead of making a pre-order at Amazon I decided to do it at a local bookstore. Something that attracted me about this particular book was … Continue reading
Screw Business As Usual
Richard Branson is phenomenal. Not only because of his phenomenal idea to give wealthy people a space tour, but because the way he sail the wave to his success. Technology industry has seen many successful business leaders who achieved their … Continue reading
Inside Apple
It is the first 2012-published book I bought and among a few long awaited ones as I have been reading previews months before its launching schedule. First of all, previews exposed that it will talk about post-Jobs era of Apple, which … Continue reading