Inside Apple
It is the first 2012-published book I bought and among a few long awaited ones as I have been reading previews months before its launching schedule. First of all, previews exposed that it will talk about post-Jobs era of Apple, which by themselves have been the most talked-about entities.
Awaken from the brink of bankruptcy, Apple broke the record into the world’s most valuable company, sweeping aside array of technology giants such as Microsoft, IBM, Intel, Oracle, even Google. With his controversial attitude and leadership style, Jobs successfully brought the company he once founded back into its glory. As Jobs passed away, people get anxious about Apple’s future and Inside Apple by Adam Lashinsky comes as the first well written publication into Apple’s post-Jobs era.
Secondly, contrary to most modern management theory advising transparency, secrecy was and is among the prominent managerial style of Apple. The strategy applied by Jobs is faithfully follow we by its successor who has been Jobs loyal aide, Tim Cook. Inside Apple by Adam Lashinsky gives us a credible sneak peek into how Apple maintain its leadership, something that many of us can learn and implement to patronize Apple’s success.